Social Media Marketing Training , Social Media Marketing Courses, Social Media Marketing Classes

Course Outline

Social Media Marketing course overview

This course explains how to use Social Media to promote your brand. In this course we will discuss and practically implement Social Media campaigns. A practical Social Media case study at the end of course will ensure that you go through Social Media marketing guideline.

This short Social Media marketing course is hands-on, instructor-led and classroom based. This training can be taken as a part-time evening course or even on the weekends.

Who is Social Media Marketing training for?

This course is for suitable for anyone including marketing professionals, web designers, programmers, editors and business owners who are interested in using Social Media marketing. This course is aimed at both in-experienced and experienced Social Media users.

Prerequisites for Social Media Marketing course

Delegates will require to have an active Facebook, Twitter, LinkedInx and Pinterest account. If you do not have these accounts, please contact us few days before your first class and we will help you create your account.

What will I get?

Training from professional Social Media Experts:
Training Dragon consultants have been implementing professional Social Media marketing solutions across a range of websites for many years. Those consultants write and teach our Social Media Marketing training courses, so their experience directly informs course content.

Goal oriented approach:
This Social Media Marketing course is designed to help understand Social Media Marketing. If you have a website that you wanted to market on Social Media then present that during the course and our trainers will help you to practically understand your own Social Media campaign .

Course Material:
Social Media electronic notes are included in this course.

Course Completion Certificate:
After completing this training your will receive a Social Media course completion certificate.

Support and Careers Advice:
After the course if you have any problems or questions regarding Social Media Marketing do not hesitate to contact us. Training Dragon’s trainers are expert in their fields and if you need any help with you career choice, please speak to one of our trainers.

Social Media Marketing Course Contents

Introduction

What is social media?

Proof of the power of social

How does social media help businesses?

Social media habits to avoid

Social media in business

Understand the current social media landscape

Case studies and examples of who’s doing it well – and who’s not!

The challenges and opportunities presented by social media

Overcoming resistance to change

Planning for Social Media

Aligning social media with your business plan

Using social media to establish your identity and your message

Blogs

The importance of blogging

Audience engagement using video

What to blog about

Commenting and guest blogging

Twitter in your Social Media campaign

Getting the best out of Twitter

Twitter jargon

Retweets, hashtags and lists

Twitter tools

Finding influential users

Adding a Twitter widget on your site/blog

Changing your Twitter background

LinkedIn in your Social Media campaign

Enhancing your profile

Building connections and recommendations

Driving traffic with groups and answers

Facebook in your Social Media campaign

Profiles, groups and business pages

Developing a Facebook business page

Making the most of Facebook timeline

Promoted Posts & Facebook Ads

Google+ in your Social Media campaign

Your profile and business page

Using Circles

+1’s – their impact on SEO

Pinterest in your Social Media campaign

The power of sharing visuals

Pinning and repinning

Measuring and monitoring

What are people saying about you?

Analytics and stats tools

Developing your social media plan

Measure the success (or failure) of your current social media efforts

How do you determine the ROI of social media?

Crowdsourcing - what it is and how you can use it

The role of User Generated Content

How to use social media for enhanced search engine visibility

Ways to implement the technology internally for improved growth and profitability

How to get the best out of online video, podcasts, discussion forums, wikis and blogs

Developing your Key Performance Indicators

View Complete Course outline

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