Email Marketing Training Course

Email Marketing Course Contents

What is Email Marketing?

• Marketing
• The backbone of marketing

SPAM

• How to avoid
• Emails Sent From A Real Email Address
• Accurate Subject Lines
• Statement of Type of Email in Message Body
• Opt-Outs/Unsubscribes
• Mailing Address
• Trust, Reputation & Permission
• Winning friends & influencing people through the inbox.
• SPF Records
• Domain Keys
• Sender ID’s

What can it do for Your Business?

• Boost Repeat Business
• Create & Increase Awareness
• Drive Revenue & Profit

Benefits

• Email Marketing Has a Wide Reach
• Email Marketing Excels in Return-on-Investment
• Email Marketing Improves Brand Awareness and Customer Relations
• Email Marketing Is Measurable
• Email Marketing Can Be Highly Customized

Why use an email service?

• Email Service vs. Outlook
• Standard Email Programs (e.g. Outlook, Hotmail)
• Email marketing services automate best practices
• Be a Trusted Sender

Email Marketing Systems

• Different Email Marketing Systems
• Open Source Email Marketing Systems
• Paid Email Marketing

MailChimp system requirements

• Star ratings mean:
• Create a campaign
• Link to a web address
• Adding content
• Formatting content
• Tips for creating your HTML Campaign
• Using merge tags in campaigns
• Autoresponders
• Add a birthday field
• Create a birthday autoresponder
• Connect MailChimp with your Google account
• Add Google Analytics tracking to your campaign

Reporting Information

• Overview
• Activity
• Links
• Social stats
• Ecommerce
• Single campaign report
• Combined campaign report
• Share campaign reports

Why Email Marketing

• ROI
• Flexibility & Speed
• Customer Preference
• Is Email’s ROI Even Higher
• Is that number relevant to you?

Know Your Audience

• How do your subscribers want to hear from you?
• How often do they want to hear from you?
• How often would you prefer to receive emails from us?
• Create a segment based on the frequency answer.
• Would your subscribers prefer to receive emails in text format?

Email Marketing Technical Terms

• Deliverability
• Open RATE
• CTR
• Conversion Rate
• Unsubscribe Rate
• Viral Rate
• ROMI
• Value of a Subscriber

Advanced Email Marketing

• Developing Your Calls to Action
• Creating Effective Calls to ActionGetting what you want from website visitors and email recipients
• Layout & Design Considerations
• Comparing website & email design
• Tracking CSS Support in Multiple Email Clients can be complex:
• Why standards matter:
• Testing & Experimentation
• Monitoring Performance
• Soft and Hard Bounces
• List Building Techniques
• Ideas and What’s Next