Google Adwords Training Course

Google Adwords Course Contents

Introduction Google Adwords

• What is AdWords
• What AdWords can do for you

Set up an AdWords account

• Create a website for your ads
• Create an AdWords account
• Setting up currency and time zone
• Creating your ad campaign
• Submit billing information
• Understanding your billing options
• Finding your first ads
• Languages and browsers that you can use

Running a campaign

• How your account is structured
• Targeting your audience
• Setting your bid and budget

Create an Ad Group

• Creating your first ad and keywords
• Writing an effective ad
• Selecting keywords

Monitor and Refine your Ads

• Getting your ads up and running
• Basic reporting
• Refining your campaign
• Adjusting your ads and keywords

Tracking and improving results

• Results matter
• Measuring your conversions
• Understanding conversion data

Optimise your Keywords

• Improving your keywords
• Understanding search terms data
• Smarter bidding

Optimise your Ads and Landing Pages

• Improving your ads
• Choosing the right landing page
• Understanding how users behave on your site

Keyword options

• Broad Match
• Negative Match
• Phrase Match
• Exact Match

Technical Terms

• What is Ad Ranks
• Quality Score
• A bit about bidding and Quality Score
• clickthrough rate (CTR)
• Cost
• CPM
• CPC
• CPA
• maximum cost-per-click bid
• bid adjustments
• Enhanced CPC

Control your costs

• Daily budget
• Actual CPC
• Overdelivery
• Fine tune your bids
• Automatic bidding.
• Quality Score

 Key Concepts

• Relevance:
• Why it matters
• higher position
• How it's used
• Return on investment (ROI).

campaign types available

• Google search sites
• Search Network:
• On mobile search
• Google Display Network.

Targeting ads

• Geographic location
• interest categories
• age or gender.
• Re-marketing campaigns.